L is the global leader in
tactical loyalty campaigns
for grocery retailers.
We deliver
Total Store
Impact
Be it a physical store or online.
Total Store Impact
In the past 12 months, we have delivered:
incremental sales for our clients
x
average sales growth for our clients
in sustainability perception
(Major Australian retailer)
in digital engagement
(Leading European retailer)
Campaigns that inspire and reward customers to keep them coming back
customers every year
in the past 12 months
Delivering Total Store Impact via two types of campaigns
Lifestyle Campaigns
Entertainment Campaigns
Personalising offers and experiences for maximum impact
With over 100+ digital campaigns implemented across 4 continents, L is the global leader in digital activation for tactical loyalty campaigns. We offer seamless integration across a retailer’s digital platforms (mobile, online and in store) and provide retailers with speed and flexibility to tailor their digital activation for each campaign. Our digital solutions encourage customers to engage more with the campaign, resulting in increased customer acquisition, basket size and visits. In addition to this, we help retailers attract new members, increase active members and accelerate mobile app downloads and usage.
40% of daily active users participate
15% additional app downloads
Proven and reliable mechanics that boost sales and margin for the retailer
To deliver Total Store Impact, while maximising the return on investment for the retailer, the right campaign mechanics are essential.
There are three main components of any campaign mechanic: Spend, Reward and Timeframe.
frame
SPEND
The customer’s “effort”: how much the customer needs to spend to earn a free reward.
REWARD
Lifestyle - A high-perceived-value product is one that is high quality, suitable for everyday use, has mass appeal and is collectable.
Entertainment - Instant rewards that are playful and/or educational. They feature sets, series and characters that stimulate collectability.
TIME-
FRAME
The campaign duration needs to be long enough for customers to collect the full set, but short enough to keep them excited and engaged.
5,000 campaigns measured and evaluated
Data
Our analytics platform allows us to model the right campaign mechanics, optimise campaign performance and measure Total Store Impact.
To achieve this, we work closely with retailers to analyse their transactional data, benchmarking their results against our historical database of over 5,000 campaigns.
By leveraging advanced AI technology, we are able to ensure smooth and reliable campaign execution. In doing so, we provide retailers with real-time visibility into store performance, accurately forecasting sales, optimising delivery schedules, reducing out of stocks and lowering our carbon footprint.
Insights
At L, we have a grocery retail mindset. This means every solution we bring to the table is grounded in both retailer and consumer insights.
We’re committed to deeply understanding our retail clients’ challenges and objectives, able to bring fresh insights into their customers to help grow their business.
We do this by keeping closely connected to the grocery retail industry. As market leaders, we invest in thought leadership and partner with leading research agencies like NIQ, Kantar, IGD and GFK.
Leading in end-to-end
AI solutions
At L, we embrace AI's transformative power to change how our industry operates. That is why we build, run, and use AI solutions across all levels of our business, from front-end creativity to back-end efficiency.
Generative AI powers our concept development, delivering bold, creative solutions across digital formats. Our AI-powered dashboards provide instant visualisation tools and real-time campaign performance updates, while our logistical planning tools and expert distribution systems improve forecasting accuracy, optimise operations, and minimise inefficiencies.
AI is the ultimate driver of business reinvention. That is why we're committed to investing in tools that streamline our business, make our Founders more efficient, and maximise the impact of our campaigns and clients' businesses.
Connecting retailers, brands and customers
We are committed to understanding our partners’ priorities and ambitions and know how to inspire customers by creating meaningful connections between the world’s leading grocery retailers and global brands.
Why retailers partner with L
- Innovative ideas that differentiate them from their competitors
- Reliable and proven solutions that accelerate their business
- Executional excellence with minimal disruption to their operations
- Extreme ownership and responsibility from idea to execution
Why brands partner with L
- Millions of customer touchpoints
- Brand awareness growth
- Significant media value
- Alternative channels and new markets
Today, L is the global leader in our industry. The most credible, financially robust and experienced.
Over 30 years ago, grocery retail was undergoing a major transformation. New retail formats and store expansions were taking place. Card-based loyalty programs were being introduced. Customer choice was on the rise and retailers were challenged to find new ways to differentiate themselves.
It was at this time that tactical loyalty campaigns were added to the marketing mix, which rewarded shoppers for a limited time with free and exclusive high-perceived-value products, motivating them to change their shopping behaviour.
As the global leader, we have a responsibility and a duty to safeguard our industry. By ensuring our campaigns deliver real value to customers, we drive significant changes in customer behaviour. This is how we deliver Total Store Impact for the retailer and how we set the standard. Innovation is at the forefront of our business. We are constantly creating new concepts, ideas, technologies and rewards to give our retail clients a competitive edge.
Everything we do is based on the conviction that grocery retailers can profoundly influence social well-being and community, acting as a cornerstone of society. By aligning our energies, expertise and resources behind the thing that matters most to them – GROWTH – we ensure retailers remain fit. Not just to compete but also to contribute.
In short, we share the same purpose…
Enriching life for the many
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We come from different backgrounds, traditions, languages and cultures, living in over 35 countries worldwide.
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We come from different backgrounds, traditions, languages and cultures, living in over 35 countries worldwide.
Be a Founder
Our Founders come from different backgrounds, traditions, languages and cultures, living in over 35 countries worldwide.
What makes L unique is our “Founder’s Mindset”. This means everyone thinks and acts like the company is their very own. We are passionate about every aspect of the industry, staying up to date and sharing global developments and insights.
We live the Founder's Mindset every day through our 4 core values.
we make it happen with resilience and determination
we openly share our thoughts and experiences for continuous improvement
we take ownership of our actions and deliver on our promises
we help people grow and believe that we’re in this together
At L, culture comes to life when Founders spend quality time together. They connect through personal stories, share a meal, a drink and laugh together. We celebrate the good times and most importantly stick together.
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