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Content Marketing Manager

Enriching life for the many.

Cooking, eating, drinking, lounging. We believe everyone should enjoy these simple things in life. We want everyone to be a better cook. A charming host. A beloved friend. We want to enrich everyone's daily life. Every day. That’s our ambition. It is our mission to increase sales for the worlds’ top food retailers by changing their shoppers behaviour.

Founder | Content Marketing Manager

Our purpose? Enriching life for the many. Together with our retail clients, L develops short-term reward campaigns that increase sales, while also exciting, engaging, and inspiring their customers. Since launching 3.5 years ago, L is already working with some of the biggest names in grocery retail, stretching from Sydney to São Paulo. They include Coles, 7-Eleven, REWE, Intermarché, Esselunga, Conad, Coop, Super Muffato and Jumbo, just to name a few.

With roughly 350 Founders, L has over 2.500 years of experience in the loyalty industry. We use data-led shopper insights to understand who our target audiences are. This, coupled with an understanding of our clients’ business, allows us to provide tactical loyalty solutions that create increased visit frequency and basket size, while also attracting new shoppers.

Now, let’s talk about you.

About your role as a Founder | Content Marketing Manager

We are looking for an experienced Content Marketing Manager to join L; a dynamic, global market leader. As Content Marketing Manager, you will play a crucial role in shaping our brand’s voice and ensuring consistent, high-quality content across all platforms. You will work closely with all our teams, from People & Culture (HR) and Sourcing to Sales and Data & Insights. With them, you will create, manage, and optimise content that resonates with our global audience.

Responsibilities include:
  • Develop and implement content strategies that align with our strategic goals and target audiences, including Grocery Retailers and future Founders.
  • Collaborate with internal teams to learn all about their areas of expertise. Gather information and turn it into relevant, concise and attractive content.
  • Create, edit and manage a variety of content types like blog posts, articles, social media updates and newsletters.
  • Optimise content for SEO and analyse performance for future content strategies.
  • Manage the content calendar for timely publication and consistent messaging.
  • Lead content creators by providing guidance, feedback and support, ensuring high-quality output.
  • Stay updated on industry trends and best practices to continually improve our content efforts.

About the perfect candidate

Our people and culture lie at the heart of L. That is why we start by looking for the perfect cultural fit – someone with that Founder mindset.

As a Founder you are an entrepreneur; every day is different, and you will be working with a high degree of freedom and accountability. So, if you are pragmatic, enjoy connecting with others whilst keeping your eye on the ball, please keep reading.

To manage the aforementioned responsibilities, we’re looking for a person that is:
  1. Experienced content creator and manager.
  2. Self-motivated to run independently.
  3. Chaser, with a pitbull mentality.
  4. Highly organised.
  5. Exceptional communicator.
A little more detail:
  1. Experience in creating and managing content
    • Bachelor’s degree in marketing, communications, journalism, or related.
    • 3-7 years’ experience in content creation and management.
    • Preferably a background in an international company and/or one with a B2B focus.
    • Strong understanding of and experience with SEO principles and tools.
    • Familiar with CMS (content management systems) and HTML/CSS.
    • Experience with marketing automation is a plus (not a must).
    • Social media savvy.
    • A creative thinker.
  2. Pro-active personality
    • Strong organisational and project management skills
    • Ability to work effectively in a fast-paced, dynamic environment.
    • Taking full ownership of responsibilities.
  3. Pitbull Mentality
    • You don’t take ‘no’ for an answer.
    • High standards and quality work.
    • Eye for great content, grammar and language.
  4. Communication Skills
    • English on point – writing, editing and proofreading.
    • Able to trim large amounts of information into attractive, bite-sized chunks.
  5. People Skills
    • Share our passion: enriching life for the many.
    • Desire to help people share their expertise across our channels.
    • Collect input from others, against a deadline, is an exciting challenge.
    • Live our values of Entrepreneurship, Accountability, Caring and Sharing.
  6. Strategy Meets Talent
    • Able to understand the bigger picture and ensure content aligns.
    • Eager-to-learn and keen to contribute towards the success of our company.
  7. Pro-active performance improvement based on mutually agreed KPIs.

  • A role in shaping the future and foundation of the loyalty industry
  • A dynamic, international team of entrepreneurial Founders
  • Competitive compensation
  • Flexible working-from-home arrangements
  • A laptop and work phone
  • Transport expenses covered
  • A generous pension plan contribution
  • Access to the in-house L – fundamentals training platform for professional development
  • Dutch language courses
  • Daily lunch menu designed by Noble Restaurant
  • A state-of-the-art office in Den Bosch’s historical city centre
  • An office gym and personal trainer
  • Regular team days out and Friday drinks
  • A flat-working structure, where entrepreneurship and accountability is encouraged
Sound like you? We would love to hear from you. So, step in and be a Founder.

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