L - founders of loyalty

Cookie Statement

In this Cookie Statement we describe how L - founders of loyalty processes data relating to you and/or your device (‘Cookies’) if you visit this website. We feel that it is important that you know what cookies our website uses and for what purposes. This will help to protect your privacy, while at the same time providing you with the best online experience.

Last modified: February 10th 2025

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1. What are cookies?

Cookies are small text files containing small amounts of information which are stored on your computer, laptop, tablet or smartphone when you visit this website. This Cookie Statement provides you with information about the cookies we use and why.‍

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2. Which cookies do we use and how do we use these cookies?

If you visit this website, L - founders of loyalty or third parties on behalf of L - founders of loyalty can process different cookies. These cookies can be divided based on the purpose for which they are used:

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Functional cookies

Functional cookies are necessary for a proper performance of our website and therefore do not require your consent. For example, a functional cookie makes sure the website has a readable layout and the website is shown in the language you selected. The functional cookies are first party cookies. In detail:

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Name	Purpose	Duration
cookieconsent_key	Stores your cookie preferences, so you won’t be asked again.	Persistent cookie – 1 year
cookieconsent_settings	Stores your cookie preferences, so you won’t be asked again.	Persistent cookie – 1 year
cookieconsent_status	Stores your cookie preferences, so you won’t be asked again.	Persistent cookie – 1 year

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Analytical cookies

Analytical cookies are processed to obtain basic information about the quality and effectiveness of our website. These cookies don't collect information that identifies a visitor down to an individual level that is available to us.

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L - founders of loyalty uses Google Analytics 4 to collect first-party analytics about website visitors. Based on online identifiers we analyse user browsing history and calculate metrics related to the usage of the website. The analytical cookies on the website have a purpose strictly limited to the sole measurement of the website (performance measurement, detection of browsing problems, optimization of technical performance, estimation of the power of the servers required, analysis of contents consulted) for the exclusive account of L - founders of loyalty . To limit the processing of personal data by Google Analytics 4, we made sure all analytical cookies collected are anonymised or pseudonymised as much as possible. For example, by stripping the last three digits of your IP address we have eliminated the collection of personal data. In addition, we have entered into a data processing agreement with our third parties.

These cookies are only collected based on our legitimate interest. You may always choose to opt-out on the processing of analytical cookies.

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Name	Purpose	Duration
_gid	distinguishes users	24 hours
_ga	distinguishes users on a domain	2 years
_gat	limits the number of user requests	1 minute
_utmy	user-defined variable cookies	2 years

Performance cookies

L - founders of loyalty uses performance cookies to specifically measure your interactions and experience with our website. This allows us to improve the website's functionalities and to offer more personalised content.

Our performance cookies are third party cookies placed by third parties on behalf of L - founders of loyalty , such as Hotjar and Recruitee. These performance cookies require your consent. You can find an overview of these performance cookies in the table below.

For example, we use Hotjar to better understand our users’ needs and to optimize the service and experience of our website. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. You can choose to interact with Hotjar by providing your email address through the Hotjar pop-up. Hotjar also uses cookies and other technologies to collect data about our your behaviour on the website. This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf. For further details, please see the ‘about Hotjar’ section of Hotjar’s support site.

Please be aware that third party websites linked to one of our websites may also collect information from you for various purposes. Although we choose our business partners and clients carefully, L - founders of loyalty is not responsible for the privacy practices of websites operated by such third parties. Please check the applicable privacy statements of such websites you visit to determine how they handle any information they collect from you. You can find the relevant links below.

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Name	Purpose	Duration
Recruitee	To enable the functioning of the job application forms	https://support.recruitee.com /en/articles /3022929-cookies-on-your-careers-site
Hotjar cookies	To measure the experiences of website visitors	https://help.hotjar.com/hc/en-us/articles/115011789248-Hotjar-Cookie-Information
_hjSessionUser_{site_id}	This cookie ensure data from subsequent visits to the same site are attributed to the same user ID	365 days duration
_hjHasCachedUserAttributes	Enables us to know whether the data set in _hjUserAttributes Local Storage item is up to date or not.	Session cookie – deleted after end session
_hjidhjUserAttributesHash	Enables us to know when any User Attribute has changed and needs to be updated.	2 minutes duration, extended every 30 seconds.
hjViewportId	Stores user viewport details such as size and dimensions.	Session cookie – deleted after end session
hjActiveViewportIds	Stores user active viewports IDs.	expirationTimestamp that is used to validate active viewports on script initialization.

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Marketing cookies

L - founders of loyalty may use third party marketing cookies for tracking and marketing purposes by interacting with certain social media platforms you use. These cookies are implemented by L - founders of loyalty , but will also be stored by external parties such as LinkedIn. These marketing cookies require your consent.

Please check the applicable privacy statements of such websites you visit to determine how they handle any information they collect from you. You can find the relevant links below.

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3. How can you manage cookies?

You can regulate the processing of functional, analytical, performance and marketing cookies collected via the L - founders of loyalty website yourself. Depending on the type of cookie you may delete, manage or block your cookies.

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Delete cookies

For the four types of cookies mentioned above, you have the option to delete the cookies already placed on your device by clearing your browsing history. If you choose to clear your browser history, all cookies from the websites you have visited will be deleted. Please note that by deleting those cookies, you may also lose some valuable information (like login details, site preferences etc).

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Manage or block cookies

You have the option to refuse or accept our performance and marketing cookies through our cookie banner when you enter our website for the first time. If you change your mind, you will have the option to manage these cookie preferences in your browser settings at any time. Visitors who choose to reject or block all cookies may have difficulty navigating and using the website.

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4. Where can I get further information?

We will keep this Cookie Statement under review and make updates from time to time. Any changes to this Cookie Statement will be posted on our website page and to the extent reasonably possible, will be communicated to you.

In our Privacy Statement you can read more about the processing of Personal Data by L - founders of loyalty.

If you have a question or would like to submit a complaint with regards to the collection and processing of your data by L - founders of loyalty , you can contact L - founders of loyalty via: privacy@l-founders.com

‍L - founders of loyalty Group B.V.
Prins Bernhardstraat 136
5211 HE Den Bosch
The Netherlands