Board and
Business Owners
Our board, executive and senior leadership team have a combined 300+ years of experience in the loyalty industry. With a passion to deliver Total Store Impact for retailers, we are committed to enriching the life for the many.
Robert serves as the Chairman of the Board at L, responsible for overseeing the company’s strategic direction and governance.
Robert established BrandLoyalty in 1995. Under his leadership, the company grew into a global giant in the industry, with operations spanning over 50 countries.
Robert currently serves as chairman of the football club PSV Eindhoven, is a board member and part-owner of the Visma | Lease a Bike cycling team, and owner of Bernardus Golf, one of Europe's leading golf courses.
Experience in Loyalty:
35
years
Robert
van der Wallen
Philip is on the Advisory Board, responsible for L’s global strategy and growth opportunities.
Prior to L, Philip worked as Managing Director at tcc global in London and across Asia Pacific, and, more recently, was the Global Managing Director and a Board Member at BrandLoyalty.
Experience in Loyalty:
41
years
Phillip
Spanton
Patrik is responsible for leading our global team of exceptional Founders to deliver the company’s global sales and strategy.
Prior to L, Patrik was the Managing Director of Asia Pacific at BrandLoyalty. He also spent 11 years working in the telecommunications industry in Australia, Hong Kong and Korea.
Experience in Loyalty:
17
years
Patrik
Sundvisson
Andy is responsible for all operational aspects of the business including risk management, sourcing, data & insights, finance, legal & IT.
Andy has an extensive knowledge of the loyalty industry, having overseen over 5,000 campaigns globally.
He began his career at Wallace International and, prior to joining L in 2020, served as the COO of BrandLoyalty.
Experience in Loyalty:
36
years
Andy
Dixon
Helen is on the Management Board, responsible for the strategy and execution of L’s most business-critical projects.
Prior to L, she founded Reuleaux in 2004 – a specialist consulting firm providing trusted counsel to boards in Australia and beyond.
Helen also has experience working for global corporates AMP, BP and WPP in roles such as Chief Reputation Officer, Chief of Staff, Chief Marketing Officer and Chief People Officer.
Experience in Loyalty:
2
years
Helen
Livesey
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Wieger is responsible for finance, M&A, tax and legal matters at L and serves on the Management Board.
With a background in investment banking at ING and Nomura, Wieger joins us from Opportunity Partners where he leads the sourcing and management of a diverse portfolio of investments.
Experience in Loyalty:
6
years
Wieger
Jansen
Arnaud is the Managing Director of L’s Entertainment business, responsible for licensor partnerships, portfolio and innovation.
Prior to L, Arnaud spent 12 years at BrandLoyalty as the GM of France and occupied various commercial positions at L’Oreal and Sara Lee across Europe.
Experience in Loyalty:
13
years
Arnaud
Bigay
Beatriz is the Managing Director for Latin America and responsible for all business operations in the region.
Prior to L, Beatriz spent 10 years at BrandLoyalty and was the first to introduce short-term reward campaigns in Brazil. She previously served as the Director of Strategy & Business Operations at Sony Music for Europe and Africa, based in London.
Experience in Loyalty:
13
years
Beatriz
Ramos
Bryan is leading our effort to expand into North America and works with the board as an advisor on the company's strategy.
Bryan is the former CEO of LoyaltyOne. He is a global leader in loyalty, retail marketing and analytics, and has a passion to transform business performance through loyalty.
Experience in Loyalty:
32
years
Bryan
Pearson
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Luca is the Managing Director of Italy, having joined L in early 2024.
Prior to L, Luca channeled his passion for retail by serving as Managing Director for NielsenIQ in Italy, Malaysia and Romania, as well as Head of Analytics for East Europe and South East Asia.
Experience in Loyalty:
1
years
Luca
De Nard
Marie is the Managing Director of France, Iberia (Spain and Portugal) and the UK, and has 15 years of experience in the loyalty industry.
Prior to L, Marie worked in food retail and luxury retail with Carrefour and L’Oréal for the Asian Market.
Experience in Loyalty:
15
years
Marie
Hay
Mark is the Managing Director of DACH (Germany, Switzerland and Austria), Central and Eastern Europe, Benelux and the Nordics.
Prior to L, Mark spent 10 years as General Manager at BrandLoyalty, and served in various commercial roles at Philips, where he first discovered his passion for retail.
Experience in Loyalty:
14
years
Mark
Schumaker
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Marleen serves as L’s Global Director of People and Culture, where she leads the attraction and development of exceptional talent while guiding the P&C team to drive business success.
Before joining L, Marleen held HR Director roles across a variety of industries, drawing on her extensive experience in international environments.
Experience in Loyalty:
1
years
Marleen
Berkhof
Rob is responsible for managing our supplier partnerships, quality, supply chain and our global rewards portfolio.
Prior to L, Rob was the global procurement officer for BrandLoyalty as well as senior buying director at EDCO, a global trading company based in the Netherlands.
Experience in Loyalty:
15
years
Rob
van der Zanden
Sandy is Operations Director, responsible for the optimisation of loyalty mechanics and risk management.
Prior to L, Sandy spent 10 years at BrandLoyalty as Program Manager for Europe before relocating to Shanghai to lead Operations in North Asia.
Experience in Loyalty:
15
years
Sandy
Pansier
Simon is the Managing Director of Asia Pacific. Since joining in 2021, he has been responsible for establishing L as the market leader across the region.
Prior to L, Simon spent 16 years as the Regional Managing Director at tcc global. He has extensive loyalty experience, implementing premium promotions for McDonald’s and Starbucks across Asia.
Experience in Loyalty:
20
years